Coffee van events & Promotions

RoadShow Activations specialise in custom promotional and experiential vehicles. Our niche is in mobile coffee vans, carts and food trucks however we can work with any type of vehicle. 

We offer a complete activation service that includes the vehicle, staff, stock, on road costs, logistics, insurance and we will run your campaign in the way you want us to do it. 

Examples of Work We Have Done

We provided coffee vans for Domain nationally supplying coffee to their customers in NSW, ACT, VIC, QLD, SA & WA over several years

St. George



We worked with in an advertising and promotional campaign at open homes and auctions. We built 6 vans utilised in 5 states and the ACT and we ran the campaign on their behalf. We have branded collateral including cups, banners, shirts, signs and brand ambassadors at the activations. 

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We custom built and wrapped a van for Foxtel and Eurosport to promote the Vuelta Espana cycling race, that was televised by Foxtel and Eurosport. The activation occurred in NSW, VIC and QLD and targeted cyclists with free coffee, sports gels and Powerade on high traffic cycling routes. We activated the campaign on their behalf with branded cups, banners, signage, uniforms and brand ambassadors.



We worked with McDonalds to come up with a mobile coffee van concept for their McCafe Brand. The imported Swiss coffee machine required a custom built generator to supply the power.  



We customised a 1967 Split Screen Kombi for DeLonghi to promote their Vintage Icona Range. The set up included custom wrap, cups, vintage brand ambassador, stage set, signage and free coffee from the Icona machine. The van was activated in NSW and VIC. 


We worked with Specialised to create a mobile coffee van with custom wrap to promote their brand during the Tour Down Under in SA. The collateral included the wrap, cups, barista uniforms, bike on the roof. The van gained high visibility press coverage as part of the roadshow following the cyclist during the tour as well as being utilised at a marquee event at the Specialized store. 


We assisted Rockend Technologies promote one of their products, Property Tree during a blitz campaign activation in Queensland. The two custom wrapped coffee vans were complemented with branded barista uniforms, cups, marketing collateral and real life pot plants to add to the appeal of the freshly prepared coffee being offered to their customers. 


Sydney Sixers

We partnered with the Sydney Sixers to celebrate the start of summer and kick off the 2016/2017 season. Players from both the mens and women's teams handed out custom cups with coffees and hot chocolates along with some branded wristbands and promotional material on the upcoming season and fixtures. 


Jenny Craig

Villa & Hut Kafe